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The Biggest Week So Far In F&D History, ‘Pinch Me Moments’ At Indx Kidswear Show

Andrea James Childrens Boutiques freckles and daisies unisex newborn clothes


Indx KIdswear Show, Freckles and Daisies owner Andrea James

On July 3-4th we attended Indx Kidswear show based in Birmingham.

Indx is the biggest Children’s show in Europe and Childrens Boutiques come looking for new brands to stock in their beautiful shops. This was our opportunity to showcase F&D, in that we are a ‘Children’s Clothes UK brand’ making Clothes Kids Love here in the UK. There were over 150 exhibitors form all over Europe who came to showcase their brand, so we were now showcasing our range alongside some truly great big brands!! Wow!!

After 2 years of brands not being able to showcase their products, everyone had gone to the extra effort from the organisers to every exhibitor, making sure the Children’s Boutique owners had the best possible experience.


Freckles and Daisies


The F&D Army and our Little family of helpers worked hard towards indx

Indx is a 2 day event and the weeks leading up to it were the busiest ever. As all you superhero mums know, days of juggling kids with work and playgroups/ clubs are always a challenge at the best of times. Every one of our small army of workers and our little family of helpers were truly incredible in making sure we were in our best shape at indx.

You know when you get that feeling and you must pinch yourself!

We found ourselves in the mix of the big international brands, opposite us was well known colourful household names, Hatley with a gigantic stand - no expense spared, next to us was ‘Lily and Sid’ and Turtle dove, represented by the lovely Liz. These are huge brands known across the globe with teams of designers and marketeers.

‘A pinch me moment’ and I ask myself is this really happening?

All those years of:

  • Crafting what we do,
  • Understanding who our customer is and
  • Making sure we make products that kids and their mums love with the F&D love/passion stitched into every item.

We did not have the budgets of the big brands but with our creative nature, you tube and a glue gun we crafted loads of Daisies, printed out special customer pics which helped to make our stand pop out in the crowds.


Freckles and Daisies Dinosaur Land PinkFreckles and Daisies New Autumn Winter Collection


Did you actually make this?

This was a question from the majority of Children Boutique owners we met, they could not believe my reply, when I said I made it they were amazed. We had such a great response from our Autumn Winter Range for 2022/23 (see above) and the fact we are a Children’s Clothes UK Brand based here in the UK who also make all our products here in the UK, was so important to them.

Connecting with so many lovely independent shop owners face to face is something you can’t take for granted and when you see their animation or reaction to the quality as well as the print you know everything was worth it!  Our best reaction prints below:

Freckles and Daisies - Windmill Farm Romper

The Windmil Farm Baby romper unisex has been a best seller for boys and girls. Windmill Farm Shortie Romper – Freckles and daisies

 Freckles and Daisies Peace and Love Romper Kate Lawler Noa

 The Peace and Love Romper as worn by Noa the daughter of celebrity Kate Lawler ('Big Brother' Pinch Me Moment) Peace and Love romper, baby romper, – Freckles and daisies

What were my top 3 moments at Indx?

  • Seeing the Vision of the stand come together after years of planning and that we curated our best collection yet.
  • Meeting so many new children boutique owners and listening to their story. Also having our current stockists visit to place orders was a proud moment.
  • An independently owned department store in Sheffield called Atkinsons (150 year history) where Clive Hester the MD was looking around our stand with so much interest and intrigue. We are proud to say they have decided to stock us- A true Pinch me moment!
Atkinson Department Store Sheffield

 Thank you to all our new Childrens Boutique Owners who have decided to stock us and keep an eye on the social media channels to see where the new ones are.

Thanks so much to our fabulous current Children Boutique owners who wrote honest testimonials about us and our brand to help new potential stockists:


Up to Seven Bath Childrens Boutique stocking Childrens Clothes UK made

 "Great price , great prints , locally made , we and our customers love them”

Mary Dawson (Owner)  Up to Seven, Bath BA2 4AX


Cuddle and Cwtch Childrens Boutique Abergavenny

"The fact that Freckles & Daisies is a fellow British Small Business is very important to us - We love supporting another Independent and know that this feeling is reciprocated. At a time when customers are looking for something a little special and different to wear or for a gift - It’s great to be able to offer a more individual item that reinforces our Independent Shop status”

Emma Williams (Owner) Cuddle And Cwtch, Abergavenny, NP7 5AR 


Toytastik Toy and Childrens Boutique Chepstow

 "We love the prints, and the products are amazing quality. We have customers coming in now to buy F&D products as they love the uniqueness of the prints as well as being Handmade in Chepstow/UK"

Olivia, Liz and John (Owners), Toytastik, Chepstow NP16 5DB 


Sign up to our newsletter to keep updated on new Children’s Boutiques Near Me and keep up to date with new product launches Handmade In UK Childrens & Baby clothing, Unisex Rompers and Leggings – Freckles and daisies 

See our current Stockists of F&D below:

Apple Snaps, Rowley Regis

Atkinson, Sheffield

Bella boo, Pembroke Dock

Bizzy bods, Nantwich

Born in Bristol, Bristol

Chickadee, Cirencester

Cotswold baby, Online

Cuddle and Cwtch, Abergavenny

Doodlebugs, Wetherby

Ebb and Flow, Tenby

Ecobaby box, Ottery St Mary

Ffab Cymru, Llandysyl


Funky Monkey, Penarth

Giftware Wales, online

Golden Sheaf, Narbeth

Howella, Solihull

Independent Collective, Bristol

Llawn cariad, St Clears

Maple, Porthcawl

Precious Cherubs, Online

Ross on Wye little saplings

Shop Wales, Cardiff

ToytastiK, Chepstow

Up To Seven, Bath



Would you like to become a stockist of F&D products, or do you know of any amazing Children’s Boutique that would suit our brand?

Please Message me:

Tel: 07812 589 184

Love Andrea X

Mum of 2, Founder and Creator.

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